Let’s design your Digital Experience Centre together.
VITA Lab designs and builds digital experience centres for universities, museums, municipalities and companies, bringing together immersive rooms, location-based VR (LBE), VR/XR stations, interactive and holographic exhibits and AI experiences. Use the Design a Centre tool below to sketch a preliminary plan for your own centre in minutes.
What is a digital experience centre?
A digital experience centre is a permanent venue where visitors experience a subject by stepping into it, touching it and talking to it rather than just watching. Real-time 3D content projected onto walls and floors, VR headsets, interactive tables, holographic showcases and AI-powered digital guides work together in the same space.
A centre can tell the story of cultural heritage, make a city and its policies visible, introduce a campus to prospective students or present an organisation’s story. At VITA Lab we handle the whole centre as one team, from the spatial plan and content production to software and hardware integration.
Sketch your centre’s preliminary plan.
Choose your purpose, set your area, then add components to the isometric plan or drag them in. At the end you can download a summary with capacity, an equipment list and the isometric plan as PNG or PDF.
Components of the centre
The six components in the Design a Centre tool can be installed together or separately. Figures are indicative ranges for preliminary design.
Immersive Space (immersive room)
A multi-surface, real-time projection space on walls and floor. Immersive shows watched as a group; optional motion sensors and microphones for full-body interaction.
S / M / L · 15 / 30 / 60 people · 4 / 6 / 10 projectorsLocation-based VR (LBE)
A VR arena where several users roam the same virtual world freely or play together at fixed stations. Runs on optical tracking and a low-latency wireless network.
60 / 100 / 200 m² · 5–30 concurrent playersVR / XR experience area
VR, MR and XR stations for individual or small-group sessions. Suited to training simulations, cultural heritage tours and product experiences.
2 / 4 / 6 / 8 stationsInteractive exhibit
Interactive tables, touch walls and interactive floors. Several applications can be mixed in the same centre; visitors learn by touching and exploring.
Table · wall · floor — 0–3 of eachHolographic display
Digitised cultural heritage objects shown in holographic showcases, with an optional talking protocol AI that greets visitors.
3 holographic showcases · + protocol AIAI experiences
A talking digital guide or AI character that answers visitors’ questions, and interactive data dashboards that make data understandable.
AI character / guide · data dashboardWho is it for?
University / education
Prospective student outreach, in-class simulation and research presentations.
Recommended: Immersive Space · VR/XR · AIMuseums and cultural heritage
Bringing excavation sites, lost structures and objects back to life with digital twins.
Recommended: holographic display · Immersive Space · interactive exhibitCulture and arts
Immersive exhibitions, site-specific digital art and performance.
Recommended: Immersive Space · interactive exhibit · holographic displayMunicipality / city experience
Bringing urban planning, disaster awareness and smart city applications to citizens.
Recommended: interactive exhibit · Immersive Space · AICorporate experience
Brand and product stories, training and decision-support presentations.
Recommended: Immersive Space · AI · VR/XRCentres and experiences we have delivered
Each DXC component is based on projects we have delivered in the field.
YU Immersive Space ↗
İzmir’s first real-time immersive experience space: Unreal Engine + nDisplay architecture, 90 m² of floor and 180 m² of projection surface.
Yeşilova Mound Immersive Experience ↗
A projection experience at YU Immersive Space that brings İzmir’s oldest settlement to life in an 11-minute journey through time.
YU Campus AI ↗
An AI experience in which a student’s digital twin answers prospective students’ questions and guides them through a 3D campus model.
Living City ↗
An interactive table that turns urban planning into a participatory experience; after its exhibition it is on permanent display at the İzQ Digital Experience Centre.
Smart City Table ↗
A phygital table for the Bornova Municipality Smart City Coordination Centre, where crises are handled with physical pawns.
Yeşilova Mound VR ↗
A VR application, made with Bornova Municipality, that lets visitors experience İzmir’s oldest settlement through a digital twin and virtual reality.
How we work
We define the purpose, audience, space and budget together. The preliminary plan you create with Design a Centre becomes the starting point of that conversation.
We design the spatial layout, component mix, content scenarios and technical infrastructure (projection, tracking, network, audio, AI).
We develop the real-time content and software, install and integrate the hardware, and commission the centre together with the team that will run it.
Frequently asked questions
How much space does a digital experience centre need?
A small single-component centre can fit in 50–100 m²; centres that combine an immersive room, a VR arena and exhibit areas are usually planned between 250 and 1000 m². The Design a Centre tool automatically warns you about components that do not fit the area you choose.
How many visitors can it host at once?
It depends on the components. For example, a medium immersive room hosts about 30 people and a 10-player LBE VR arena hosts 10 at once. Capacity and equipment figures in the tool are indicative preliminary estimates; exact figures are set in a discovery meeting.
Which components can be combined?
All six components can work together in the same centre: Immersive Space, location-based VR (LBE), VR/XR stations, interactive exhibit, holographic display and AI experiences. The mix depends on the centre’s purpose, area and visitor flow.
What does the Design a Centre tool do?
It is a free preliminary planning tool where you choose your purpose and area and place components on an isometric plan. The result is a summary with concurrent and hourly capacity, the equipment needed and the experiences on offer, which you can download as PNG or PDF.
Do you also produce the content?
Yes. Our team produces real-time 3D content, digital twins, VR applications, interactive table software and AI characters; space, hardware and content are treated as a single design.
Where do you work?
VITA Lab is based in İzmir, at the Minerva Incubation Centre of Yaşar University. We work across Türkiye and on international projects.